[Steven Nall]

After you’ve decided on a brand name that meets all of the requirements for a brand name (see ‘What’s in a Brand Name?’) It is time to design a logo. A custom logo design is a group of letters and/or symbols used to identify a company, product, or service in a consistent and unique way. The logo is the most visible and stable element of marketing, slightly ahead of the brand name, and should be designed carefully to fully reflect the branding of your product or service.

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